Live events, whether a conference, a gig or a football match, bring an energy and connection that are hard to beat.
Digital channels allow organisations to reach stakeholders at speed and scale, but some communications goals are best achieved face to face.
That is why 8020 Communications is expanding our integrated communications services through a strategic partnership with events, media and marketing agency TeamBA.
Why are live events becoming more important?
The communications landscape is crowded. We’re inundated with a relentless stream of information, hour by hour, making it hard to judge what is meaningful and valuable to us.
Live events offer something different. At their best, they create a shared experience and allow attendees to see the heart and humanity behind an organisation.
But simply bringing people into the same room is not enough. An effective event needs a clear purpose, a compelling creative idea and a strong understanding of the audiences it is designed to reach. It should also form part of a wider communications strategy, amplifying messages before, during and after the event.
That combination of strategic intent and memorable delivery sits at the heart of our partnership with TeamBA.
Bringing communications strategy and event delivery together
The collaboration combines 8020 Communications’ public relations and digital marketing expertise with TeamBA’s award-winning event management and production capabilities.
Our partnership covers:
- Media events and product launches
- Investor briefings
- Conferences and executive leadership forums
- Awards ceremonies
- Stakeholder engagement programmes
- Internal events
Our clients can now access a service spanning strategy, creative development, communications and event delivery. This means every element can be built around the same objective and narrative, rather than communications and production being treated as separate tasks.
Creating experiences with a longer life
A successful event should have an impact far beyond the people in the room. With the right communications planning, a live experience can generate earned media, fuel social and digital content, support executive profiling, engage internal audiences and create material that remains valuable long after the venue has closed its doors.
As 8020 CEO Marc Cornelius explains: “For organisations in the aviation, travel and transport sectors, the audiences may be varied and the subject matter complex. However, what matters is that every event starts with a clear understanding of what needs to change: what people should know, feel or do as a result. Our relationship with TeamBA means we can meet this need in a truly integrated way.
“We’ve admired TeamBA’s work for many years. They combine creativity with meticulous delivery and genuinely care about producing experiences that achieve valuable commercial results. Together, we’re creating something greater than the sum of its parts: a combined offer that gives clients intentional communications, creative thinking and world-class event delivery under one roof.”
Neil Mickelthwaite, chair of TeamBA, adds: “Our best work happens when events are built around a clear business purpose rather than simply logistics, and that’s exactly the philosophy 8020 Communications shares. Their understanding of complex industries and stakeholder communications perfectly complements our expertise in creating memorable live experiences that have wide reach and a long life.”
Events with intent
If you are planning a media event, conference, product launch or stakeholder experience and want it to deliver lasting communications value, get in touch.
