Articles: Blogs

How to handle negative online reviews

Communications Strategy - 22nd September 2015

How a company deals with negative online reviews can impact its reputation as much as its short-term sales.

reputation conceptual meter

As we posted previously, earlier this year a Blackpool guest house famously showed the wrong way of dealing with a poor TripAdvisor review.

More helpfully, here is an excellent post from the Econsultancy blog giving better advice on how to deal with online critics.