Take control of your story in AI search
Why Generative Engine Optimisation (GEO) matters
Generative AI is transforming how people search, discover and evaluate brands. Platforms such as ChatGPT, Perplexity, Claude, Gemini and Copilot now handle billions of searches every day, with ChatGPT alone receiving more than a billion queries daily.
How your brand is portrayed in AI results is becoming as important as your Google rankings.
Research shows:
- Website visitors arriving via Large Language Models (LLMs) are more engaged, staying longer and viewing more pages than Google users
- 61% of ChatGPT’s answers are driven by earned media, such as trade coverage, press releases and thought leadership.
- Online editorial coverage now has a much longer shelf life, influencing AI results long after publication.
If AI isn’t telling your story – or is telling it wrong – your competitors will own the conversation.
The 8020 GEO Audit
Our GEO audit gives you a clear, actionable picture of your AI discoverability and positioning.
We will:
- Assess how your brand is presented (or omitted) in generative AI responses
- Identify and map which publications, platforms and citations shape your visibility
- Analyse tone, sentiment and accuracy of AI-generated answers, and identify reputational risks
- Benchmark visibility and messaging against competitors
- Provide a roadmap to increase visibility, trust and message accuracy
As a specialist PR and communications consultant for aviation, travel and transport, 8020 is well placed to blend media expertise with AI insight. We know how to secure the kind of earned coverage and build structured data that LLMs trust.
Ensure your story is found, trusted and told right. If your brand isn’t showing up in generative search results – or is represented inaccurately – it’s time to act.
