News & insights

For any travel business targeting Chinese customers, the WeChat social media platform – central to the lives and online spending of more than 1bn monthly users – is vitally important. ...

Thinking of taking up WeChat for your business? Here is our insight into some of the most frequently asked questions about China’s favourite digital platform:What are the different types of ...

Our China PR expert, Esther Molina,  takes a look at China’s most influential digital platformMany people outside of China will have heard of WeChat and its efforts to take over ...