Last night, 80:20 spent an evening with the production team of BBC Television’s Fast Track travel programme. Fast Track is the Beeb’s most-watched travel show and has an enviable audience demographic, which is dominated by affluent senior executives and professionals. The evening gave a chance to hear directly from the editor on what the programme is presently looking for from companies and their PRs. A big thank you to the Fast Track team, who gave a very helpful and thorough briefing and were most generous with the legendary BBC plonk.
Miscellaneous - 20th January 2011