We’re highly skilled in consumer, business-to-business and corporate PR, with a great track record in building brands and corporate reputations.
We take our name from the Pareto Principle in economics, which says that 80% of what you are trying to achieve results from only 20% of factors. The secret is to work out which 20% to focus upon. That’s how we approach public relations. We work analytically to focus on the most influential audiences, media outlets, messages and issues. That lets us deliver great PR outcomes as successfully, efficiently and cost-effectively as possible.
Quality is our watchword. We take pains to hire the best people and then fund their training for professional qualifications. We also invest in technology for targeting, monitoring and reporting that makes us more efficient and effective. These investments support our goal of always providing a world-class service to our clients.
We’re members of the PRCA (Public Relations & Communications Association), the world’s leading communications industry trade body. We’re involved in its specialist groups and are holders of its CMS quality standard.
We operate internationally, working every day with clients and media across multiple time zones. Each year, we travel extensively to support clients, working in places as diverse as Las Vegas, Geneva and Shanghai. And when clients need on-the-ground, native-language support, we call on our trusted network of similarly specialist PR firms around the world.
We’re truly passionate about what we do and fiercely proud of the clients we support. Every day, we want to make a difference. Let’s talk about the difference we can make for you.