Our strategies integrate media relations, social media, content and digital marketing techniques to achieve measurable gains in business performance.
Our name is inspired by Italian economist and engineer Vilfredo Pareto, whose Pareto Principle says that 80% of what you are trying to achieve results from only 20% of factors. The secret is to work out which 20% to focus upon. This is how we approach public relations and digital marketing. We work analytically to focus on the most influential audiences, media outlets, messages and issues. That lets us deliver great outcomes as successfully and efficiently as possible.
Each year, we travel extensively to support clients, working in places as diverse as Las Vegas, Geneva and Shanghai. And when clients need on-the-ground, native-language support, we call on our trusted network of similarly specialist PR firms around the world.
We are excited by the opportunities to continually improve how businesses communicate. We are constantly investing in and evolving our skillset to put new capabilities at our clients’ disposal.
These include the Board of Airline Representatives (BAR UK), The Air Charter Association, European Business Aviation Association and ABTA (the Association of British Travel Agents).
We’re constantly seeking better ways to communicate and drive performance. Meet some of our consultants.
