Aviation - 16th November 2010
Tom Pleasant, currently deputy editor of Air Cargo News and Freighters World, is to become editor of both titles at the end of this month.
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Cabin crew: the rise of employee advocacy in aviation marketing
Think back to your last flight. Was it the cabin crew’s warm welcome that stuck with you? A funny announcement that made you smile? Or maybe the calm reassurance you ...
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From terminals to touchpoints: How PR can shape the airport experience
For millions of travellers, airports are more than just gateways – they’re the first glimpse of a new adventure, or the final chapter of a memorable trip. They are where ...
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Why is Generative Engine Optimisation (GEO) so important?
As generative AI transforms how people search, discover and evaluate brands, a powerful new opportunity has emerged for communications professionals: Generative Engine Optimisation (GEO).Unlike traditional SEO, which aims to improve ...