We’re delighted to announce that Esther Molina is joining the 8020 team as our representative for Asia Pacific and China. Esther brings more than more than 25 years’ experience of public relations, marketing, advertising and promotion for the aviation, travel and transport industries.
Based in Shanghai, Esther has also lived and worked in Beijing and Singapore and provides support to clients right across the region, including Australia and New Zealand.
Esther is no stranger to 8020. In 2014, when we set about finding a PR agency in China to support one of our clients, Esther worked at our chosen agency and led the client account with great success. We’ve subsequently worked with Esther on other 8020 clients, all of whom have been delighted with her high-quality advice and results. We’re therefore thrilled to be deepening our relationship with Esther, which will enable 8020 to provide even greater support to our international clients across the region.
Previously, Esther was director of China market development for aircraft manufacturer Textron Aviation, in charge of marketing and communications for the iconic Cessna and Beechcraft brands. She also worked at a leading regional boutique PR agency, where she headed client accounts including ExecuJet, Asian Sky Group, OAG, Qantas, Silversea Cruises, Orient Express Hotels, Marriott International and Waldorf Astoria Shanghai.
Esther’s breadth of experience gives her additional expertise in event management, frequency and loyalty marketing, and food and beverage restaurant conceptualisation, set-up and opening.
To find out how 8020 could help your business thrive in Asia Pacific and China, get in touch.