Thomas Cook’s collapse, which is impacting large and small travel firms alike, underlines how a crisis can affect any company. To stay in business and protect your reputation it is vital to plan for adverse events and how you will respond to your stakeholders. We are therefore delighted to be sponsoring the ABTA Crisis Communications training day in London on 5 December and to be able to offer a ticket discount to our clients and contacts.
In a packed day of best practice training, delegates at the ABTA event will hear from expert speakers including Simon Calder, senior travel editor of The Independent, Rachel O’Reilly, head of communications at Kuoni, and David Sanders, director of UK media and PR for Princess Cruises, as well as senior members of the 8020 team.
- Crisis management, planning and execution: the role of the PR team
- How to build and maintain good relationships with the media
- Preparing your spokespeople and message development
- Effective use of social media during a crisis
- Simon Calder’s top tips for working with media
- The role of the ABTA comms team in a crisis
- Post-crisis recovery: preventing further damage to your brand
This timely event is certain to be as entertaining as it will be informative, so don’t miss the opportunity to hear real-world case studies and practical advice you can immediately apply to your own travel business.
Book tickets online on the ABTA website and quote the discount code CRISISCOMMS19 when prompted to save 20% on ticket prices.
We hope to see you there!