As an agency specialising in aviation, travel and transport, we all have a natural passion for travel and, as a result, have collectively visited more than 90 countries. Being able to incorporate the many aspects of travel into our daily lives is a great perk of working in this industry.
There is not really such a thing as a typical day in travel PR. One of the best things about the job is the opportunity to work with a variety of organisations and people from all over the world. This exposes us to different brands, cultures and ideas, making the projects we work on more diverse and exciting. One day we may be assisting at an event, such as Expedia Affiliate Network’s recent Hotel Jumpstart demo day where five top travel tech start-ups presented their innovative businesses to a panel of experts, and the next we might be flying over London in a helicopter from London Biggin Hill Airport. Sometimes we get to take part in some travel ourselves, assisting our clients at events such as EBACE in Geneva, NBAA-BACE in Las Vegas/Florida and ABACE in Shanghai.
Of course, there is a lot of hard work to be done at our desks too, but even this brings us great variety day-to-day, as travel is such a broad industry. We work with a vast range of companies, from airlines to travel technology, private jet charter companies and airports. The tasks we carry out daily can range from writing press releases for industry and consumer media, to organising events, planning press trips, and liaising with journalists to secure interviews for our clients. As every day is different and brings new challenges, we are constantly adapting to meet our clients’ needs and broadening our knowledge of the industry.
One of our newest clients, Royal Brunei Airlines, and has introduced us to the wonders of Brunei and Borneo. It is a particularly exciting time to be working with Royal Brunei Airlines as we lead up to the launch of its new non-stop route from London Heathrow to Brunei, also resulting in a new one-stop route from Heathrow to Melbourne. This is the first time the UK and Brunei will be directly connected. Over the next few months, 8020’s Royal Brunei team will be dedicating time to planning events and other exciting PR activities to celebrate the historic route launch and bring a piece of Borneo to the UK.
Through our day-to-day PR activities, we have the opportunity to spark people’s interest and excitement in companies or travel destinations we are passionate about – this is one of the most rewarding parts of the job.