22 September 2015

how to handle negative online reviews

How a company deals with negative online reviews can impact its reputation as much as its short-term sales.

reputation conceptual meter

As we posted previously, earlier this year a Blackpool guest house famously showed the wrong way of dealing with a poor TripAdvisor review.

More helpfully, here is an excellent post from the Econsultancy blog giving better advice on how to deal with online critics.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius