17 July 2013

sense prevails as Asiana drops TV litigation plan

Further to our earlier post, we are delighted to read in USA Today that Asiana Airlines has dropped its plan to sue KTVU-TV. The airline has clearly realised such an approach would have been self-defeating folly that would have sustained negative publicity for weeks. Well done to the management team for its rapid about-turn.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius