Guildford, 9 July 2013 – Following a number of client wins, aviation, travel and transport PR consultancy 80:20 Communications (www.8020comms.com) is expanding its team with the addition of Sarah Longbottom as associate director.
Sarah brings more than 16 years’ experience of aviation and travel to the agency. She is a former editor of ‘Travel Weekly’ and ‘TTG Middle East & North Africa’ – travelling extensively in the region to interview senior industry figures – and was deputy editor of ‘Air Cargo Week’. Since moving into public relations, Sarah has served as head of PR, UK & Ireland, for Italian operator MSC Cruises, and as a senior account director at travel PR firm Rooster.
As well as leading several of 80:20 Communications’ largest accounts, Sarah is joining the company’s management team to help drive continued growth.
80:20 Communications’ founder Marc Cornelius says: “Our clients look to us for sector knowledge, an insider’s grasp of the media and great programme execution. Sarah is a superb fit on all fronts. With wide-ranging experience that includes airlines, travel agencies, destinations, cruise lines and aerospace manufacturers, she really deepens our talent pool and we are delighted to welcome her to our senior team.”