Date
19 October 2012
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cessna Reorganizes Sales Team in Europe, Middle East and Africa to Strengthen Customer Relationships

WICHITA, Kansas, October 19, 2012 — Cessna Aircraft Company, a Textron Inc. (NYSE: TXT) company, today announced an expansion and reorganization of its Europe, Middle East, and Africa (EMA) sales team to better meet the needs of Cessna customers in the region. Under the new structure, Cessna is to establish a network of sales offices across the EMA region to enhance the company’s accessibility to customers. Additionally, the sales organization will expand with the introduction of business development representatives in each territory during 2013, resulting in the creation of up to 12 new positions. As a consequence of this move towards greater localization, Cessna’s centralized regional office at Farnborough, United Kingdom is to close at the end of 2012.

Kriya Shortt, Cessna vice president of Sales, Europe, Middle East and Africa, says: “Europe, the Middle East and Africa are very important markets for Cessna, where we have a long history and enjoy many strong customer relationships. We have been looking at ways of doing an even better job for our customers and believe these investments will make us more able to anticipate their needs. Connecting with customers is central to the Cessna brand and we believe these connections are about to become even stronger.”

The sales team expansion is the latest investment by Cessna to enhance customer service in the EMA region. The company recently launched new Cessna-owned Citation Service Centers in Doncaster, United Kingdom, and Valencia, Spain, which complement existing Citation Service Centers in Paris, France, and Prague, Czech Republic.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius