Guildford, 9 October 2012 – OAG, the market leader in airline schedule data, has appointed aviation, travel and transport PR experts 80:20 Communications, to position the OAG brand as unrivalled in its scale and accuracy.
OAG provides essential multi-media aviation information to the world’s airlines, airports and the wider air transport industry. Its portfolio includes a range of aviation data products, industry analysis, forecasting and marketing solutions.
80:20 Communications has been charged with raising the awareness of OAG, leveraging its new product launches, data, knowledge and market intelligence. The agency will also provide social media support across all of OAG’s product portfolios.
Sarah Dixon, product marketing director, OAG, says: “We have been through a period of brand research and are now updating our own brand architecture, taking stock of our current position in the marketplace. OAG provides databases and analysis tools which are the most comprehensive and advanced on the market and our PR campaign needs to reflect that. With its specialist sector focus, 80:20 Communications is ideally placed to lead us through the travel and aviation industry’s media.”