Miscellaneous - 6th January 2010
Working from home in a Winter Wonderland. Wondering if we should target getting a client that makes Skidoos…
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blogs
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
blogs
HNWIs in travel and aviation: Targeting the new wave of luxury traveller
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
blogs
Age-based labels: time to defy generational categories and clichés in marketing and PR
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...