case studies
Following its core principle that “It’s the second mouse that gets the cheese”, Microsoft is bringing the wonders of touch screen technology, a la iPhone, to a PC near you. At least, it will in 2010 when Windows 7 launches. All the early buzz about Windows 7 has been very positive and the inclusion of touch screen control is hugely sexy, as this video from the BBC shows. I predict a major surge in the PC market around then. Next stop, tricorders…
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
