case studies
Lunch with Rohit Jaggi of the FT and a bonus tour of the FT offices afterwards. Wow! Although the FT newsroom has about as many screens as a dealing room, it’s as different as you could imagine. You could hear a pin drop. When FT staff want a bit of noise and argy-bargy they must head for the local library. I guess that silence is the sound of grey matter at work.
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
