Articles: Blogs

The Storm has passed

Consumer Brands - 3rd December 2008

A postscript to my previous comments on the BlackBerry Storm. After a week of serious frustration trying to type anything quickly, highlight text or get through the day without the battery dying on me, my Storm and I will today part company.  In its place will come a spiffy new Bold.  Slightly less ‘of the moment’, but a product that hopefully does BlackBerries are renowned for.

What has come out of this is a new respect for Vodafone – those guys have jumped right on it in arranging a swap.  That’s the kind of behaviour that really underpins a brand.  I’m impressed.