Consumer Brands - 3rd December 2008
A postscript to my previous comments on the BlackBerry Storm. After a week of serious frustration trying to type anything quickly, highlight text or get through the day without the battery dying on me, my Storm and I will today part company. In its place will come a spiffy new Bold. Slightly less ‘of the moment’, but a product that hopefully does BlackBerries are renowned for.
What has come out of this is a new respect for Vodafone – those guys have jumped right on it in arranging a swap. That’s the kind of behaviour that really underpins a brand. I’m impressed.
