Articles: Blogs

The snowball effect

Integrated PR - 22nd February 2010

We’re being absolutely snowed under with media demands for IT Governance at the moment and, in particular, the views of company chief executive Alan Calder. (Earlier in the year we were just literally snowed under, which was worse, so I suppose we shouldn’t really complain!) In fact, it’s very rewarding to have the press beating a path to our door and it shows the value of long-term effort and a long-term strategy. The years of working to establish and build the right media relationships, placing Alan where he belongs as a thought leader in IT compliance and information security, are really paying off now. Long may the demands for his expertise continue to snowball.