Esther is 8020’s representative for Asia Pacific and China. She has more than 25 years’ experience of public relations, marketing, advertising and promotion for the aviation, travel and transport industries, gained agency-side and in-house.
Based in Shanghai, Esther has also lived and worked in Beijing and Singapore and provides support to clients right across the region, including Australia and New Zealand.
Prior to working with 8020, Esther was director of China market development for aircraft manufacturer Textron Aviation, in charge of marketing and communications for the iconic Cessna and Beechcraft brands. She also worked at a leading regional boutique PR agency, where she headed client accounts including ExecuJet, Asian Sky Group, OAG, Qantas, Silversea Cruises, Orient Express Hotels, Marriott International and Waldorf Astoria Shanghai.
Esther’s breadth of experience gives her additional expertise in event management, frequency and loyalty marketing, and food and beverage restaurant conceptualisation, set-up and opening.