case studies
Already working in earnest on preparations for EBACE, Europe’s largest business aviation trade fair, which happens in Geneva in May. Show daily interviews are being lined up, press releases are underway and hotels are booked. Hopefully this will be something of a return to form for EBACE, after the more downbeat mood at last year’s show.
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
