Integrated PR - 10th June 2009
Roy Greenslade points out that the digitisation of newsprint has an unexpected new supporter – one Rupert Murdoch, making an abrupt change of tune.
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Moving from distinctly average to distinctive brands
Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...
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Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...
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7 takeaways from our Advanced Social Media in Travel workshop
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...