case studies
Microsoft has been out on the message offensive, driven by a lukewarm stock market response to its new partnership with Yahoo, which we blogged about on the day the news broke.
Silicon.com carries an interview with Microsoft’s online boss Qi Lu, which explains in more detail the benefits that Microsoft sees for both parties. It suggests that they’re realistic about the scale of their challenge in competing with Google.
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...
Over the past three years, much of the physical travel media (magazines, newspaper supplements, etc.) has experienced a slow but sure decline, making way for cheaper, digital alternatives.Unsurprisingly, much of ...
