case studies
Here’s a great little game from Lufthansa. The challenge is to be able to find various destination cities on a map, racing against the clock. Strangely addictive stuff and a great example of viral marketing done well. Also rather embarrassing when you see how far off you are…
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
