Miscellaneous - 10th August 2010
Nielsen has produced some interesting research into social network usage, with particular emphasis on Facebook’s current domination. Click here to see the figures.
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The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
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HNWIs in travel and aviation: Targeting the new wave of luxury traveller
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
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Age-based labels: time to defy generational categories and clichés in marketing and PR
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...