travel PR in 2021: planning your recovery

The past year has been incredibly tough for the travel industry, but a path to recovery is finally in sight. Although many challenges remain, customers’ minds are turning towards when they will be able to travel again. Now is the time for businesses to engage and inspire travellers, ready for their return.

Getting your travel PR strategy right in 2021 means understanding how customer concerns, the news media and social media have changed during the pandemic. Yes, it’s about health, but so much more.

At 8020, we’re travel PR experts and have compiled our top communications tips for the recovery into a helpful eBook – just scroll down for your free downloadable copy.

As ABTA members, we’re proud to play our part in helping the industry bounce back. Get in touch if you need a sounding board for your PR planning or want to discuss how 8020 could help. Let’s get you and your travellers ready for a better, brighter future.

how Etihad and 8020 tackled Covid-19

See how 8020 helped Etihad Airways keep faith with customers through the pandemic, informing and supporting them until travel restrictions could be lifted again.

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8020 has been a constant and valued support over many years. They are energetic, organised, offer good advice and deliver results.
Communications Director

Textron Aviation || Read the case study

we took on 8020 to help with our corporate pr and they were immediately successful in achieving great coverage across all media.
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Scott Dunn || Read the case study

the 8020 team brought valuable business travel knowledge and pr skills that made an immediate contribution.
UK PR Manager

American Express Global Business Travel || Read the case study

8020 achieved exactly the sort of industry awareness we hoped for. Customer interest exceeded expectations and pr played a significant role.
Managing Director

PayNode || Read the case study

8020 has done a great job in helping us educate operators about the need to ‘go digital’ in their management of aviation manuals.
CEO

Web Manuals || Read the case study

we’ve definitely chosen well with 8020 – great coverage, responsive service and fresh ideas.
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GoMedia || Read the case study

8020's launch approach was very creative and we were extremely pleased with the level of media coverage.
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Road Angel || Read the case study