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News & insights

Inspiring news, insights and comments from the 8020 team.
Maximising a client film shoot
blogs Maximising a client film shoot
Video - 3rd April 2024
Maximising a client film shoot

At a PR consultancy you can wear a lot of hats – media relations guru, copywriter, confidant – but another role is becoming increasingly important, that of the film director.Video ...

blogs Accessibility
Video - 5th January 2023
Aiming for accessibility: Using video captioning to widen your audience

Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...

blogs Capturing company b-roll for PR
Social Media - 5th December 2021
What’s the right video length for social media?

With the average person spending up to two and half hours a day on social media, there is only so much content we can consume before we lose interest. 8020 ...

blogs Capturing company b-roll for PR
Communications Strategy - 3rd June 2021
Why you need company b-roll

Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...

blogs Airplane in flight
Aviation - 28th April 2021
Aviation and sustainability: the terms you need to know

The United Nations describes climate change as the “defining issue of our time.” That’s why at 8020, we’re here to help aviation professionals navigate what being a sustainable business really means and communicate that journey.  In this ...

blogs Video call
Journalists - 4th March 2021
How to do a video interview with a journalist

  The video interview is now a major part of any journalist‘s toolkit and a great opportunity to communicate your business goals. But how can you make Video ...

blogs Video can help you engage with broadcast journalists
80:20 Communications - 9th April 2020
How to record a video update

In the midst of the near global lockdown caused by the coronavirus (COVID-19) pandemic, it can be hard to keep conversation flowing with your customers, stakeholders, partners and staff. With ...

blogs Man and woman on set for a TV interview, focus on
coronavirus - 30th March 2020
Using video during COVID-19

The coronavirus (COVID-19) pandemic is a fast-developing situation, particularly for the aviation industry, affecting airlines and aerospace businesses across the world.  As restrictions on travel to prevent the spread of the virus are enforced, we’ve worked hard to support ...

blogs Man and woman on set for a TV interview, focus on
80:20 Communications - 25th September 2019
Why video needs to be a part of your PR strategy

It’s been an exciting month at 8020 Communications, as we officially launched our in-house video production team; providing high-quality and affordable filming and editing services to meet all your travel ...