8020 was appointed to promote start-up GoMedia as Europe’s leading onboard infotainment provider for rail and coach operators. Its technology helps operators, such as Eurostar, Virgin Trains and National Express, monetise their onboard Wi-Fi infrastructure and revolutionises the passenger experience with world-class entertainment, information and advertising content, which is hosted onboard and delivered to passengers’ own mobile devices.
Our brief was to educate transport companies about the passenger satisfaction and ancillary revenues benefits of GoMedia’s technology, thereby helping the company win further UK and continental European customers. By enhancing GoMedia’s reputation, we would also strengthen its negotiating position with content owners and technology partners while attracting high-calibre staff to aid business scalability.