promoting GoMedia’s infotainment technology to transport operators

the challenge

8020 was appointed to promote start-up GoMedia as Europe’s leading onboard infotainment provider for rail and coach operators. Its technology helps operators, such as Eurostar, Virgin Trains and National Express, monetise their onboard Wi-Fi infrastructure and revolutionises the passenger experience with world-class entertainment, information and advertising content, which is hosted onboard and delivered to passengers’ own mobile devices.

Our brief was to educate transport companies about the passenger satisfaction and ancillary revenues benefits of GoMedia’s technology, thereby helping the company win further UK and continental European customers. By enhancing GoMedia’s reputation, we would also strengthen its negotiating position with content owners and technology partners while attracting high-calibre staff to aid business scalability.

how did we do it

performance highlights

Coverage

55 pieces of coverage

Customers

Customer base doubled

Growth

3 x sales pipeline growth

we’ve definitely chosen well with 8020 – great coverage, responsive service and fresh ideas.

Managing Director

GoMedia

the approach

Key to exciting the media about GoMedia’s technology was letting them experience it, so we worked with GoMedia customers to create two memorable media events. With Eurostar, we took a group of rail and technology journalists to Paris, holding an onboard press conference en route with GoMedia’s CEO. With National Express, we took transport and national travel journalists from Victoria to Wembley for a cross-London product demonstration before watching England play Spain with them from the National Express corporate box.

Building on this awareness-raising, we sustained the flow of news with regular announcements about new customers, content deals and other developments, including GoMedia’s solution for Virgin being named Best Travel Technology Product at the Business Travel Awards.

To spread knowledge about the commercial benefits of onboard infotainment, we undertook a programme of thought leadership article creation. On GoMedia’s behalf, we developed expert articles on issues such as ancillary revenues, onboard Wi-Fi selection and the importance of digital rights management. We also developed case study features about the experiences of National Express and Eurostar.

To further aid the GoMedia sales process, we drafted an ongoing series of posts for the GoMedia blog, providing additional helpful content for operators visiting the GoMedia website.

communications strategy

media & influencer relations

thought leadership

social media

video PR

trade show communications

what was the outcome

the results

We have cemented GoMedia’s position as an industry-leading provider with 55 pieces of coverage across transport trade, television trade and technology media. We have increased GoMedia’s thought-leadership coverage, with nine articles developed in one year alone, enhancing its authority with operators and supporting the company with its lead generation. We’re proud to have supported significant growth in GoMedia’s business.

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