8020 was tasked with launching PayNode, the world’s first online payment platform for business aviation. The B2B target market was charter brokers and operators in the Americas and Europe. We had to launch the company in November 2016 at NBAA in Orlando, Florida, the world’s largest business aviation trade show. Despite fierce competition, we had to create a high-impact, lead-generating launch while also paving the way for a European launch, which we handled at the EBACE trade show in Geneva the following May.
launching PayNode as ‘PayPal for private jets’
performance highlights
8020 achieved exactly the sort of industry awareness we hoped for. Customer interest exceeded expectations and pr played a significant role.