educating operators about Web Manuals’ digitised aviation manuals

At the outset, we maximised Web Manuals’ profile at aviation trade shows around the world through targeted pr campaigns focused on show dailies and regional trade titles. Through strong storytelling and creative photography, we brought colour and interest into the potentially dry topic of aviation compliance technology.

We’ve since expanded the company’s story through customer case studies and social media content that has continued to promote its sales messages and build Web Manuals’ authority. The increasing volume of pr output, illustrated with real-world customer experiences, has enabled the company to secure a valuable foothold of awareness with aviation journalists internationally, permitting more detailed and better-informed editorial coverage.