PR Retainer
Web Manuals
Aviation PR

educating operators about Web Manuals’ digitised aviation manuals

the challenge

8020 was appointed by Swedish start-up Web Manuals to promote its digitised solution for aviation manuals to operators around the world. We were to support the company’s growth by educating business aviation and regional airline prospects about the compliance, time and cost advantages of replacing paper-based processes with Web Manuals’ cloud-based technology.

performance highlights
Customer Growth

200% Customer Growth


100+ business aviation and airline customers

Aviation coverage

60+ pieces of quality aviation coverage

8020 has done a great job in helping us educate operators about the need to ‘go digital’ in their management of aviation manuals.

Web Manuals

the approach

At the outset, we maximised Web Manuals’ profile at aviation trade shows around the world through targeted pr campaigns focused on show dailies and regional trade titles. Through strong storytelling and creative photography, we brought colour and interest into the potentially dry topic of aviation compliance technology.

We’ve since expanded the company’s story through customer case studies and social media content that has continued to promote its sales messages and build Web Manuals’ authority. The increasing volume of pr output, illustrated with real-world customer experiences, has enabled the company to secure a valuable foothold of awareness with aviation journalists internationally, permitting more detailed and better-informed editorial coverage.

communications strategy

media & influencer relations

thought leadership

social media

marketing content

video PR

trade show communications

the results

Despite being a niche business, Web Manuals has enjoyed more than 60 pieces of quality international aviation coverage since working with 8020, including regular stories in key global titles Aviation Week, FlightGlobal and Aviation International News.

Our work has helped the company grow its customer base by more than 200% in this period, with more than 100 airline and business aviation operators across Europe and North America now using the company’s technology in preference to longer-established rivals.

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