For more than a decade, 8020 has been international pr agency for Textron Aviation, by volume the largest manufacturer of business jets and general aviation aircraft in the world. Textron Aviation’s Beechcraft, Cessna and Hawker brands account for more than half of all general aviation aircraft flying.
Initially appointed to write a speech for the company’s Chairman & CEO, our brief rapidly grew to embrace all aspects of corporate communications. Reporting to the company’s communications director in Wichita, Kansas, we’ve acted on an ongoing basis as an extension to the in-house corporate communications team. Across Europe, the United States, Russia, the Middle East, Central Asia, South East Asia and China, we’ve supported the company remotely, on-the-ground and through our affiliate agencies.
In the highly competitive business aviation market, our challenge has been to help Textron Aviation promote and protect its reputation as an innovative, trusted and preferred provider of aircraft and services to corporations and individual globally.