Yesterday, we attended the Business Travel Market at the ExCeL centre in the Docklands, having arranged for client KDS to speak in an expert panel discussion at the event. Such engagements can create excellent news material, and we took the opportunity to issue a press release which has resulted in some useful coverage in outlets including ABTN and e-tid.
The show, now in its second year, was well attended. The organisers pulled off a small coup in securing BA’s CEO Willie Walsh – beset by strife, as ever – as keynote speaker. We awarded top marks for ingenuity to Virgin Atlantic, whose exhibition stand was designed as a massive TV lounge for watching the World Cup football: visitors reclined in rows of Virgin’s comfy airline seats while watching Argentina beat South Korea 4-1. Some other exhibitor stands looked a little quiet by comparison.
