Articles: Blogs

Blogger engagement decision tree

Integrated PR - 11th March 2009

Thanks to Bill Boyle of WHB Communications for pointing out this excellent guide from the US Air Force on how to engage with bloggers.  It neatly encapsulates all the issues to think about when a blog post refers to your organisation or an issue you have a stake in.  Although designed for the Air Force it translates easily into corporate realm.  Download it as a PDF here.