case studies
Top marks to Aer Lingus for the cheekiest marketing stunt on St Patrick’s Day. Getting 999 punters to line up in the buff to promote a new low-cost fare is certainly one way of getting your message across. You’d think their corporate affairs fella would’ve looked slightly more excited about the whole thing!
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
