30 June 2010

google Caffeine: search just got quicker

Last month saw a subtle but important change in how Google handles the world’s search requests. The company launched a new indexing approach, called Google Caffeine, which is designed to produce far ‘fresher’ search returns than its previous index. Among the benefits of Caffeine (hey, we all love a little caffeine) is that Google indexes new online content far sooner than before. This makes an even stronger argument for companies to keep their online news and content regularly updated. Further details about Caffeine are available on the Official Google Blog.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius