Date
15 June 2010
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lEA To Play A Key Role In UK’s Summer Of Sport

London, England, June 15 2010 – Leading business jet charter operator London Executive Aviation (LEA) is looking forward to being a key team player in the UK’s sporting summer.

“We’ll be flying people to and from some of the world’s top events,” says LEA chief executive Patrick Margetson-Rushmore. “Corporate hospitality is an essential part of modern sport, which is one of the reasons why our services are in high demand over the summer months. As a host, you want to give your most-valued clients, and your most-prized prospective customers, the best possible memories. And travelling with LEA is the perfect way to start and end the experience. You just cannot beat the comfort and convenience of private jet travel.”

Margetson-Rushmore particularly expects to see surges in traffic for LEA around Wimbledon tennis (June 21-July 4), the British Grand Prix motor racing (July 11) and the Ryder Cup golf (October 1-3). “Horse racing is another perennial favourite, especially at Deauville in Normandy in August. And we’ll be flying people to Paris for the Prix de l’Arc de Triomphe in early October, one of the most important meetings on the European calendar.”

George Galanopoulos, managing director of LEA, adds: “Let’s remember that corporate hospitality is not a frivolous luxury – it’s a serious economic force in its own right, generating revenue that helps sustain major sporting events. In turn, those events provide direct or indirect employment for thousands of people, and pleasure to the TV-watching millions around the world.

“The economic impact lasts far beyond the event itself,” continues Galanopoulos. “Corporate hospitality, by definition, brings top business people and entrepreneurs to areas they might not otherwise visit, opening their eyes to the possibilities of the region. And when you start talking in terms of the largest sporting events of all, like the London Olympics in 2012, you can even discuss the long-term benefits of new infrastructure. Stadia and transport facilities remain of practical and commercial value to a community long after the event in question has moved on.”

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius