We’re working with our colleagues at communications agency WiseTiger on a new corporate brochure for one of our clients, London Executive Aviation (LEA). After a very productive meeting at LEA’s headquarters at Stapleford Airport in Essex, we are cracking on with copywriting. One interesting challenge is to detail LEA’s many industry-leading services and qualities whilst remembering to write a brochure that will have a shelf life over the next several years. In a rapidly-changing industry like business aviation, and with a progressive and innovative company like LEA, you need to make sure nothing you say will be out-of-date soon. Wish us luck.