1 June 2010

evening Standard readership increases by 130%

The Evening Standard has enjoyed a huge increase in readership since it went free in November of last year. The Standard distributes some 600,000 free copies a day in London, and according to the National Readership Survey had an estimated readership of 1.35m a day in the six months to March, an increase of 130% year on year.

The NRS is based on surveys of around 36,000 people over the course of a year, rather than actual circulation, so is only an estimate. Readership estimates are far higher than actual circulation because each newspaper copy is often read by more than one person.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius