LEA’s ‘tweets’ include updates on the company’s services and destinations, the latest empty leg opportunities and links to new footage on the operator’s ‘YouTube’ channel.
LEA chief executive Patrick Margetson-Rushmore says: “We’re eager to be at the leading-edge of new technologies and social media. Twitter is 21st-century word-of-mouth and a great way for us to talk to our customers and potential customers. We’re looking to add inventive tweets all the time.
“We’ve got over 200 followers already. We’re used to being a leader and on this occasion we’re happy to be followed!”
George Galanopoulos, LEA’s managing director, adds: “At its best, Twitter is a productive dialogue, not a monologue. As well as being followed, we’ll be tracking key players in the executive aviation and luxury travel industries ourselves, making new contacts and keeping up-to-date with their activities.
“We’re really excited about how we can use new media to promote and improve our business. Some of the videos on our ‘YouTube’ channel, for example, showing off the aircraft in our fleet, are simply stunning.”
The LEA Twitter site can be found at: http://twitter.com/LondonExecutive.