Date
6 July 2009
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kDS In Duck Adoption Shock

London, 6 July 2009 – Following months of expense-related scandal in UK public life, an unlikely new champion has emerged to fight the battle to improve travel and expense management.  KDS, the leading European supplier of integrated travel and expense management systems, has adopted the duck as the mascot for its campaign to encourage cost awareness amongst companies.

Yves Weisselberger, CEO of KDS, said, “With a deep recession upon us, and an extraordinary saga of expenses abuse by MPs, you would think that employers would be fully aware of the need to take control of this cost area.  However, time and again we encounter businesses that are clinging to their old ways, rather than adopting more efficient new processes.  When the potential savings are as great as 25% of a travel budget, you would think that more businesses would be pursuing better solutions and avoiding their own expense scandals.”

“To help beat the drum for this cause, we are delighted to introduce a refugee from the Duck Island furore as our new cheerleader,” he continued.  “Not only will the duck be our mascot for this campaign, but those participating in our new online opinion poll stand a chance of winning a spectacular bath time companion of their very own.”

Summarising his message, Paris-based Weisselberger concluded, “When it comes to poor expense management, surely ‘an oeuf is an oeuf’.”

To take part in KDS’s eight-question survey on travel expense management, click here.

Visit the KDS awareness campaign here.

To view images click here.

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius