17 March 2009

barefaced cheek

Top marks to Aer Lingus for the cheekiest marketing stunt on St Patrick’s Day.  Getting 999 punters to line up in the buff to promote a new low-cost fare is certainly one way of getting your message across.  You’d think their corporate affairs fella would’ve looked slightly more excited about the whole thing!

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius