Date
4 February 2009
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aCTE/KDS Global Survey Findings to Reveal How the ‘Greening’ of Business Travel is Falling Victim to the Recession

London, England, February 4, 2009 – On the first day of next week’s Business Travel Show at Earl’s Court 2 in London, the Association of Corporate Travel Executives (ACTE) and KDS, the European leader in on-demand travel and expense systems, will hold a press conference to reveal the findings of their largest-ever global survey on changing attitudes towards Business Travel and Corporate Social Responsibility.  The survey will show how, despite a clear commitment to Corporate Social Responsibility, companies’ good intentions about green business travel are presently falling victim to the greater desire simply to cut costs.

The press conference details are as follows:

Date: Tuesday, 10 February 2009

Time:  12.15pm – 1.00pm

Place:  Conference Room 3, First Floor, Earls Court  2

Speakers: Caroline Allen, Regional Director, Northern & East Central Europe and Russia, ACTE, and Stanislas Berteloot, Marketing Director, KDS

Caroline Allen of ACTE commented, “Our fourth annual ACTE/KDS survey has had the strongest response yet from travel managers and business travellers around the world.  Contrary to what some had predicted, the commitment of business to Corporate Social Responsibility is no flash in the pan – we have clear indicators that companies seriously wish to bring about lasting change in how they act.  However, what is equally clear is that this doesn’t automatically translate into greener travel choices.”

Stanislas Berteloot of KDS said, “Although businesses have talked a lot about green travel in the past few years, in the present crisis the environment is taking a back seat to a focus on cost cutting.  The data from the US also indicates that Europe is further behind on travel cost reductions, suggesting that the situation here will only worsen in 2009.”

ENDS

Marc Cornelius

Managing Director & Founder

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.

Article Author Marc Cornelius