SOCIAL MEDIA

In a few short years, social media has come of age. With Facebook and Twitter users now numbering hundreds of millions, and other platforms being ever more widely adopted, businesses ignore social media at their peril.

At the same time, however, many organisations embrace social media without adequate knowledge or strategy. At best, such businesses risk wasting time and money; at worst, they can inadvertently create situations that damage their reputations.

80:20 Communications can help you navigate the social media environment in three ways:

• As a foundation to your work, we can advise on social media strategy. This one-off project involves assessing your business, audiences and objectives to tailor a strategy that works for you. We will audit your current activities and those of your competitors to identify areas for improvement. We will advise you on the right choice of social media platforms and tools for their management. We will suggest a range of ways to enhance your social media success. And, lastly but importantly, we will develop a social media policy for your employees and executives.
• At an intermediate level, we can provide ongoing coaching to your employees tasked with social media responsibilities. We can advise them on best practice and provide a sounding board when needed. We can supplement your online presence by contributing thought leadership material to your blog. We can suggest fresh ideas and opportunities, helping your business expand its followers and deepen relationships with them.
• For organisations seeking a more complete solution, we also offer outsourced social media management services. An 80:20 Communications online community manager can assume responsibility for your entire social media programme, while remaining fully accountable to you for achieving agreed objectives.

To discuss Social Media, please contact us:

Guildford: +44 (0)1483 447380 232 High Street | Guildford | Surrey | GU1 3JF | UK

London: +44 (0)20 7664 6310 20 Garrick Street | London | WC2E 9BT | UK