SEO PR

When vying for online visitor traffic, Natural Search (or Organic Search) results beat Paid Search listings by a factor of four to one – the magic ‘80:20 Rule’: users are far more likely to visit a website in the main search engine results page listing than click on a paid-for advertising link elsewhere on the page. For this reason, Search Engine Optimisation (SEO) is one of the fastest growing elements of marketing expenditure.

Our PR expertise can make a powerful contribution to your SEO success. The overriding concern of Google and Bing is to deliver Relevancy in their results – to highlight web pages that are the most authoritative and useful against given search terms. As the primary source of topical news and opinion from an organisation, the PR programme routinely produces the stuff of which Relevancy is made. If you can respond to a content-hungry online world with newsworthy and informative material, you have the ability to attract attention. By search-optimising your PR material, we can drive traffic to your website and support your page rank.

Our SEO PR services embrace various tools and disciplines, including press releases, articles, blogging and website content. As corporate communications professionals we execute all these activities to the highest standards and ensure that they are fully aligned with your overall communications strategy.

By working with your webmaster or SEO agency, 80:20 Communications can also track the results of SEO PR via your website analytics, measuring and following the flows of visitors who reach your site by way of the programme’s output. This process helps us identify the most effective aspects of the programme and fine tune it over time for optimum results.

To discuss SEO PR, contact us:

Guildford: +44 (0)1483 447380 232 High Street | Guildford | Surrey | GU1 3JF | UK

London: +44 (0)20 7664 6310 20 Garrick Street | London | WC2E 9BT | UK