When vying for online visitor traffic, Natural Search (or Organic Search) results beat Paid Search listings by a factor of four to one – the magic 80:20 rule. Search engine users are far more likely to visit a website in the main results section than in a paid-for advertising link elsewhere on the page. For this reason, Search Engine Optimisation is one of the fastest growing elements of marketing expenditure.

PR has a powerful contribution to make to the SEO process. The overriding concern of Search Engine companies is to deliver Relevancy in their results – to highlight web pages that are the most authoritative and useful against given search terms. As the primary source of topical news and opinion from an organisation, the PR programme routinely produces the stuff of which Relevancy is made. If a business can respond to a content-hungry online world with newsworthy and informative material, it has the ability to attract attention; if it search optimises that material and seeds it with appropriate links, the company can both drive traffic to its website and support its page rank. This is where 8020 Communications focuses.

SEO PR embraces various tools and disciplines, including press releases, articles, blogging and website content. As corporate communications professionals we execute all these activities to the highest standards and ensure that they are fully aligned with your overall communications strategy.

By working with your webmaster or SEO agency 8020 Communications can also track the results of SEO PR via your website analytics, measuring and following the flows of visitors who reach your site by way of the programme’s output. This helps us identify the most effective aspects of the programme and fine tune it over time for optimum results.

To discuss SEO PR, contact us:

Guildford: +44 (0)1483 549020 1 Farnham Road | Guildford | Surrey | GU2 4RG | UK

London: +44 (0)20 7664 6310 20 Garrick Street | London | WC2E 9BT | UK