Members of:

RocketRoute

Background

Founded in 2010, UK-based RocketRoute (www.rocketroute.com) offers comprehensive online support to general aviation (GA) pilots flying instrument flight rules (IFR) or visual flight rules (VFR) across Europe. RocketRoute members receive 24/7 flight planning, filing and management support. The service is available through PC and Mac computers, smartphones and tablets.

RocketRoute appointed 80:20 Communications for a short-term project to help increase awareness and demand for RocketRoute’s services in the UK, France and Germany. The project was timed to coincide with a series of European trade shows and paved the way for RocketRoute’s next round of fundraising.

Response

80:20 helped RocketRoute refine and sharpen its messages for the media and target customers, clarifying the company’s proposition versus alternative flight planning options.

We created topical interest by effectively ‘relaunching’ the company in 2011, highlighting RocketRoute’s achievements, enhancements and positive user feedback since the company’s ‘soft launch’ in 2010.

We issued a series of press releases to our British, French and German aviation trade media contacts to highlight RocketRoute’s success and evolution, and to encourage editors to sign-up for a free trial RocketRoute membership.

We issued a German-language press release to promote RocketRoute’s participation in the important Aero Friedrichshafen trade show and followed up with our editorial contacts at relevant German specialist magazines to highlight the story.

We called on our relationships with editors to encourage product test review articles in market-leading magazines.

Highlights include:

Positive, full-page product reviews of RocketRoute were published in the UK’s leading GA magazines Pilot and Flyer.
Similarly positive review articles were published in Germany’s top GA publication, Pilot & Flugzeug, and France’s best-selling Aviation et Pilote magazine.
The magazines put RocketRoute through its paces and concluded it offered a cost-effective and intuitive service that compared well with alternatives on the market. Coverage accurately reflected RocketRoute’s messages to end users.
We achieved further coverage for RocketRoute press releases in publications including Flyer, GA Buyer and P1.
A range of other magazine editors and journalists in the UK, France and Germany signed up for the free RocketRoute trial membership, creating the prospect of further coverage in coming months.

Rocket Route