8020 Communications recognises that the advent of Search has been a game-changing development in how businesses must communicate.

Public Relations has to date focused overwhelmingly on the mainstream media, and that is still vital – favourable press and broadcast coverage can carry immense weight and dramatically accelerate the building of your reputation and customer base.

However, the Web and Search are also now primary tools for anyone looking for news, or to research and buy products or services. Whether you are a consumer brand or a business-to-business organisation, your presence on the Web will be your customers’ first port of call. What they learn about you there, and what others are saying online, will profoundly impact their perceptions and willingness to do business with you. SEO PR and Online PR are therefore essential disciplines.

8020 Communications believes that, to be effective, public relations must address the offline and online world simultaneously. Your PR programme should not only win you prominence in print, it should also harness its output appropriately for the Web, ensuring your that messages are consistent, your content is prominent, and that online citations carry the inbound links that help to boost your search engine rankings.

Like your media profile, your online presence and reputation are too important to be managed tactically. Whether working as your sole agency or as digital specialists alongside another firm, we see your communications in the round, ensuring that offline and online activities are consistent and mutually reinforcing.

To discuss integrating your on and offline communications, please contact us:

Guildford: +44 (0)1483 549020 1 Farnham Road | Guildford | Surrey | GU2 4RG | UK

London: +44 (0)20 7664 6310 20 Garrick Street | London | WC2E 9BT | UK