Members of:

Cessna

Client

Cessna Aircraft Company (www.cessna.com) is the world’s largest manufacturer of business jets and general aviation aircraft, as measured by units produced

Brief

Support Cessna’s globalisation strategy by enhancing its media profile and capability across Europe and the Middle East
Provide regional support to Cessna’s trade media relations
Extend Cessna’s reach and relationships into non‐aviation media: national newspapers, business titles, lifestyle magazines, broadcast
Provide additional corporate communications support in issues management, speechwriting and event support
Report to VP of Communications in Wichita and work closely with senior operational management in the EMEA region

Results

Enhanced level of interaction with EMEA trade media on various issues and stories; greater responsiveness to media enquiries
Prominent coverage achieved in mainstream media, including Financial Times, The Times, BBC, GQ, Financial News, International Herald Tribune and Handelsblatt
High impact European launch for Citation Mustang small business jet; press events held in Farnborough and Salzburg; extensive coverage achieved
On‐the‐ground media relations support provided at EBACE (Geneva), Paris, Farnborough, Moscow and Dubai air shows
Generation of EMEA‐led news opportunities; drafting of press releases and materials in collaboration with local management
International press trips organised for mainstream media to Wichita and Spain
Speech writing for Cessna chairman Jack Pelton
Advice on European perspectives on carbon emissions