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Blogging: why bother?


March 24, 2010

There are early signs that Twitter has reached its peak, with user growth slowing significantly. Meanwhile, Gartner says that email is also on the wane, projecting that by 2014 20% of business users will rely more on social media for their interpersonal communications. (more…)

Filed under Integrated PR, Media

Succeeding with Twitter: WestJet shows how


February 24, 2010

Stephen Joyce at Tnooz has written an excellent post about Canadian airline WestJet and how it is using Twitter to great effect for customer communications. (more…)

Google creates a new Buzz


February 17, 2010

On 9 February Google launched Buzz, its new social media portal, integrated within Gmail. Since its announcement Buzz has been the topic of a multitude of blog posts, and it seems the jury is still out on whether this Twitter rival has the potential for success. (more…)

Filed under Media

LEA Launches Twitter Site


November 4, 2009

London, England, November 4 2009 – London Executive Aviation (‘LEA’), one of Europe’s largest business jet charter operators, is now talking to the world through Twitter. (more…)

Taking the brave pills: companies plunging into social media


October 30, 2009

With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in tham thar hills” is supported by recent research from Penn State University that shows 20% of tweets are requests for product information or comments upon products. (more…)

Filed under Integrated PR, Media
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